WordPress is one of the most popular website platforms out there, accounting for approximately 64.1% of all websites on the internet. That’s a lot of websites! But, that also means there are a lot of websites that aren’t being maintained quite as often as they should...

Fonts are an essential part of branding; it’s how we identify companies without even seeing an image of their products. Think of the iconic red Coca-Cola logo or the Avant-Garde font used for Adidas’ marketing. Each brand’s font makes an immediate impression on the...

When we think of a brand we immediately think of their corresponding brand colors. Whether it’s the golden arches of McDonald’s or the blue bird of Twitter, color schemes are a huge part of branding and their importance shouldn’t be underestimated. As a small...

In a largely digital world, social media has become more important than ever, and it’s one of the best ways to reach your customers and a global audience for little-to-no financial investment. Over 3 billion people globally now use social media at least once a month,...

The world has changed drastically in the last 30 years – we no longer rely on storefronts and catalogs to make potential customers aware of our businesses, we now rely on the internet. Another interesting change since we’ve moved online is the number of businesses who...

From the bright yellow of a New York taxi to the famous red Coca-Cola can, colors are a huge part of what makes a brand recognizable. They are not only what your clients and customers come to associate you with, but they also have an impact on how they feel when they...