Is it Time For A Re-Brand?

by admin | Aug 22, 2016 | Graphics, Web Design

Keeping your brand fresh and modern is important for every business.  Sometimes a re-branding can be as simple as changing colors, while other businesses need an entire facelift.  Pixel Parfait offers FREE business analysis services for any business interested in a re-branding or adding new marketing services.  With a short consultation and branding/marketing analysis we can give you our best recommendation to improve your branding and marketing efforts.  We will work with you and your budget to give you the best possible re-branding experience.

What is re-branding?

In simple terms it is a brand re-fresh.  A re-branding can be through of as a makeover or facelift of your business.  Re-branding projects can range from a simple “haircut” for your business or a total company overhaul.  Often times Pixel Parfait can find a few tweaks that will boost your businesses recognizable features and improve your marketing efforts.

Do I need a full re-branding?

This is one of the most frequently asked questions to designers and marketing professionals.  The answer is usually no, which is a relief for many business owners.  Full re-branding projects can be expensive, but by pin pointing the areas your company needs work we can control the costs and give you a great product for your money. By making slight revisions to your branding you can preserve your brands identity, infuse new energy into the business, reach new customers, create a new “buzz” in the community, and build new business.

How do you know if it’s time to re-brand?

Here are a few questions to ask yourself to help decide if you need a re-branding.  Pixel Parfait offers a wide range of services to fit any of these needs and any budget.

1. Is your look current? Your logo may have been trendy when you started your business but is it loosing appeal in the ever changing modern world?  Take an honest look at your logo, colors and branding materials and decide if your business could be more modern in today’s world.
2. Are your products and services the same as when you started the business? Often times businesses change their focus as the business grows.  It can be challenging to keep your branding current with your new focus, especially if you are doing your own design and marking work.  Make sure that your business reflects the current work you do and the imagery matches.
3. Is your branding consistent? Have you made minor changes to your look and branding in the past few years?  Sometimes partial re-branding projects leave parts of your business behind.  Maybe you re-designed your website last year but haven’t changed your brochures and business cards to match.  Or maybe you have a new logo, but your website and printed materials still show your old logo and branding style.  If this is the case, you should update the outdated materials and keep your brand consistent.
4. Are you reaching your target audience? Trends shift over time and your look may not be attracting the demographic that you originally planned.  A slight shift in colors and imagery can easily update your business to be more current to today’s consumers.

After reviewing your business, you may have decided that a re-brand would be a good choice, or you may need more help deciding.  Either way you should contact Pixel Parfait for a free branding and marketing analysis.  We can help you make the best decision for your business.  We can work with any budget and come up with an easy to follow plan for your new branding.  Email us today!