It’s that time of year when we reflect on all the things we’re thankful for and this year(like every year!) we’re incredibly thankful for our marketing partners. We’re fortunate to have cultivated a group of marketing partners that are great to work with and value the same best practices and ethics we do. So, what are the things we value most? Let’s gush a little more.
5 Things We Value in Our Marketing Partners
1) Staying on Top of Their Industry & Technology
We love businesses that don’t accept “good enough,” but instead strive to stay at the forefront of their industry and aren’t afraid to experiment with new ideas to lead the pack. They don’t let the necessities slip; they keep their website and social media profiles up-to-date and are running their own race, not simply trying to keep up with their competition.
2) They Value Social Media Management
We adore businesses that understand the value of social media management and the power consistency and connection on social media platforms can have for their businesses. Our marketing partners understand that social media management isn’t just about freeing up their time but putting their social media presence in the hands of experts. (Find out more about how social media management can add value to your business here.)
3) They Value Their Website
Our marketing partners understand that their website isn’t just an online placeholder or business card; they understand that their website is their online home and can be a powerful tool for capturing new leads and connecting with clients. They keep their website up-to-date and ensure it always accurately represents their company so clients feel confident when they work with them.
(If you haven’t recently reviewed your website, make sure you’re not making any of these 5 scary mistakes!)
4) They Value Good Branding
We value businesses that understand the power of good branding and in using their branding across all channels. They have a defined color palette and 3 or so chosen fonts and they use them everywhere. They understand that being instantly recognizable to customers breeds trust and so they won’t settle for an off-brand image, color, or font on any medium. They review their branding regularly to check that it’s still aligned with their goals and the customers they want to serve.
5) They Share Our Values
Our marketing partners share our values and ethics, which makes us the perfect match for working with one another. They understand that without integrity, they won’t develop a long-standing and faithful customer base, and without honesty, there will always be a level of disconnect between them and their clients.They value humility and don’t blow their own horn without numerous successes that show why they’re one of the top businesses in their industry. Our marketing partners are people-first businesses, valuing their employees, partners, and customers, and truly care about their well-being.
Our marketing partners make it a pleasure to get up every day and come to work for these reasons and for that, we’d like to say thank you! We truly value you and we look forward to continuing to work with you in the future. If you are not yet one of our marketing partners and are worried you don’t yet meet these values, don’t be! That’s exactly what we’re here for. You can find out more about us and schedule a free consultation here.